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Sunday, July 19, 2020 | History

2 edition of Exploring new markets found in the catalog.

Exploring new markets

Ignatius J. Horstmann

Exploring new markets

the multinationals firm"s choice of direct investment versus licensing

by Ignatius J. Horstmann

  • 319 Want to read
  • 35 Currently reading

Published .
Written in English


Edition Notes

StatementIgnatius J.Horstmann, James R. Markusen.
SeriesInternational economics seminar paper series / Stockholm University, Institute for International Economic Studies -- no.528, International economics seminar paper (Stockholm University, Institute for International Economic Studies) -- no.528.
ContributionsMarkusen, J. R. 1948-
ID Numbers
Open LibraryOL13973959M

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  A new market is a market where the end product or service is new – in other words there isn’t really existing demand, but there could be. SpaceX just closed a big financing last week – space travel is a new market for certain. When Google first came out, it was targeting a new market of online search and search engine marketing. Search the world's most comprehensive index of full-text books. My library.

Good market research ensures that you don’t spend a lot of time and money on strategic plans and marketing campaigns that customers don’t jibe with or new products that they won’t pay for. To be effective, organizations need good information about their customers’ needs, wants, and characteristics. Generally, if the result of your decision impacts [ ].   The latest book from Pulitzer Prize-winning author Isabel Wilkerson focuses on the formation of social hierarchy in the United States by exploring the country’s unspoken caste system.


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Exploring new markets by Ignatius J. Horstmann Download PDF EPUB FB2

Exploring new markets is one of the best ways to jumpstart the growth of your company. Yet, companies often struggle to identify new markets and new customers.

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